Cam Marston
Insightful, witty, and research-driven—Cam Marston delivers unforgettable keynotes on workplace and marketplace trends, generations, and workplace culture, helping leaders and teams to thrive in a changing world.
CAM MARSTON is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.
His original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations. Cam’s four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.
In 2018, Cam began a podcast that was soon picked up as an FM radio show titled What’s Working with Cam Marston. Cam interviews a wide range of expert guests to learn about the trends influencing their workplace, workforce, and marketplace, and how they are successfully reacting to them. He has now broadcast over 300 episodes and released his fifth book, What Works: The Ten Best Ideas from the First 200 Episodes.
Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.
Cam’s expertise and acumen are the products of over 25 years of research and consultation across a wide range of industries. He has provided insight and advice to leadership at the some of the world’s most prominent corporations, including Kaiser Permanente, Charles Schwab, BASF, Nestle, Schlumberger, Fidelity, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, NASA and the U.S. Army, as well as for major professional associations such as the American Bankers Association, the Health Care Compliance Association, FMI/The Food Industry Association, and the Million Dollar Round Table.
Cam’s perspectives have been featured in the Wall Street Journal, The Economist, Investment Advisor, the Chicago Tribune, BusinessWeek, Fortune, and Forbes, as well as on Good Morning America and the BBC. He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama.
CAM MARSTON is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.
His original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations. Cam’s four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.
In 2018, Cam began a podcast that was soon picked up as an FM radio show titled What’s Working with Cam Marston. Cam interviews a wide range of expert guests to learn about the trends influencing their workplace, workforce, and marketplace, and how they are successfully reacting to them. He has now broadcast over 300 episodes and released his fifth book, What Works: The Ten Best Ideas from the First 200 Episodes.
Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.
Cam’s expertise and acumen are the products of over 25 years of research and consultation across a wide range of industries. He has provided insight and advice to leadership at the some of the world’s most prominent corporations, including Kaiser Permanente, Charles Schwab, BASF, Nestle, Schlumberger, Fidelity, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, NASA and the U.S. Army, as well as for major professional associations such as the American Bankers Association, the Health Care Compliance Association, FMI/The Food Industry Association, and the Million Dollar Round Table.
Cam’s perspectives have been featured in the Wall Street Journal, The Economist, Investment Advisor, the Chicago Tribune, BusinessWeek, Fortune, and Forbes, as well as on Good Morning America and the BBC. He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama.
What's Working: Workplace and Marketplace Trends
Extraordinary turnover. Mental health awareness and challenges. Diversity and inclusion priorities. Supply chain nightmares. Vaccine controversy. Political divisions. Trembling stock market. Inflation. Partridge in a pear tree. Goodness.
The trends shaping today's workplace and marketplace are, each on their own, worthy of a headline in a news cycle. But in today's upheaval, they're happening simultaneously. Which of the trends making current headlines will impact the...
Selling Across the Generations
The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today's business climate, you need to approach each buyer with an informed generational perspective - recognizing the underlying biases,...
Five Generations in the Workplace
In this engaging...
The Gen-Savvy Financial Advisor
For decades, financial services professionals have focused on demographic groups that are now largely in retirement. The financial services industry grew up with the Matures and the Baby Boomers. Now, new generations with different economic and cultural experiences, as well as different attitudes and expectations, are in the age ranges that make them prime markets for investments, retirement planning, insurance, and other financial products.
Connecting and building...
Recruiting and Retaining Across the Generations
We hear it all the time: “Our people are our greatest asset.” But good talent is hard to find and even harder to keep. How do you build your people assets? What do today’s employees want? In today’s multigenerational workforce, Millennials want meaning and freedom, Generation X wants openness and flexibility, Boomers want recognition and authority. Matures like rules and respect. What about the Gen Z, the generation following the Millennials? Each generation has something to offer so every...
Navigating the Unknown: Five Essential Skills to Lead with Confidence in an Uncertain World
Uncertainty. It’s not just a headline—it’s the air we breathe. Will markets soar or crash? Unclear. Is getting that degree still a safe bet? Depends on who you ask. Will AI transform your job or take it? Yet to be determined.
We’re living in a world where the rules keep changing. The maps are outdated. The playbooks are shredded. And as humans, we’re wired to avoid the unknown. So how do you move forward when the path is blurred?
You lead anyway.
History’s most admired...
17 recommend Cam
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California Closets
On-Site
A., Audience Member, California Closets
Sometimes you can get an entertaining speaker and sometimes you can get an insightful speaker with a valuable message. Rare do you get both. We got both.
California Medical Association
On-Site
M., VP, Governance and Business Administration, California Medical Association
After lots of laughs and learning, our members left with a shared common language and enthusiasm to tackle organizational challenges. Cam's presentation demonstarted expertise without pretentiousness, and it was clear that he tailored the session to meet the needs of our organization.
Temenos USA
On-Site
L., Mgr. Marketing Execution, Temenos USA
Cam did a phenomenal job speaking at our event, the crowd couldn't stop laughing and afterwards all they talked about was his presentation.
Church Mutual
On-Site
A., Director, Human Resources, Church Mutual
I want to thank you for a phenomenal presentation! I learned so much from you today! Like others commented, I could also listen to you talk about the subject for at least five more hours.
Financial Planning Association
On-Site
A., Audience Member, Financial Planning Association
Amazing talk with truth, actionable ideas and humor.
Village Health Care & Spa
On-Site
C., President, Village Health Care & Spa
I am still hearing positive comments. They can't stop talking about it!
Food Marketing Insititute
On-Site
A., Audience Member Feedback, Food Marketing Insititute
He hit a huge home run... He should be brought back every year.
Health Care Compliance Association
On-Site
A., Chief Engagement and Strategy Officer, Health Care Compliance Association
Absolutely one of the most amazing, real, informative and practical keynote speakers ever!
SECURA Insurance
On-Site
T., SVP, Chief Sales Officer, SECURA Insurance
Cam brought amazing insights into hiring and retaining talent and he followed his presentation by leading group discussions on topics from his presentation. The group loved it and walked away with ideas to implement in their businesses. I heard discussions from our Premier agents after the presentation, which is exactly what we hoped for. Thank you Cam!
Insurance Marketing Solutions
On-Site
P., President, Insurance Marketing Solutions
Thank you for being part of our event! You were a grand slam, everyone loved you and your content, some of the remarks I personally heard i will share with you: “Cam was a rock star presenter”, Cam was amazing, I loved how he made data entertaining”, “the information Cam shared was spot on and I now feel more prepared to handle conversations with younger family members when I present to mom and dad initially” Absolutely, amazing job sir!
Cardiology Associates
On-Site
V., CEO, Cardiology Associates
Cam Marston is THE expert on generational trends in the workplace. He gave a fantastic presentation to our managers and supervisors imparting the knowledge and tools to help them successfully communicate with their teams from a multi-generational standpoint. Not only was his message right on target, he delivered it in a way that kept all of us actively engaged throughout the entire presentation
eMoney
On-Site
D., Manager, Events, eMoney
Cam’s presentation was a big success, just as we knew it would be! Both the content and Cam’s delivery flowed so well into the overall event.
CLG Wealth
On-Site
K., VP, Marketing, CLG Wealth
The feedback for your session last week has been nothing short of amazing. Every person I talked to loved the content and its put some to action to revisit their marketing plans
OneAmerica Financial
On-Site
J., Division Vice President, OneAmerica Financial
Because I couldn’t get enough of your presentation last week, I decided to re-watch the discussion in it’s entirety. It’s just as great the second (and I expect third) time. Thank you very much for your time, for sharing your research and insights, and for being our inaugural speaker to kick off the OneAmerica Leading Tomorrow Speakers Series. I have heard nothing but great praise and kudos. Your message was perfectly tailored, perfectly delivered, and achieved exactly what we hoped to bring to our OneAmerica distribution partners.
Charles Schwab
On-Site
F., Financial Advisor, Charles Schwab
Fantastic usable data delivered in a really personable way. Enjoyed the session very much.
Hubbell Power Systems
On-Site
A., Audience Member, Hubbell Power Systems
I thought Cam did a fantastic job with his presentation. The content was spot on and very informative. This will definitely help me in my daily sales approach dealing with the different generations and communicating effectively
Hubbell Power Systems
On-Site
A., Audience Member, Hubbell Power Systems
Probably one of the best training sessions I’ve ever had the chance to participate in. Cam was outstanding and delivered the content in an amazing and engaging way. Thank you!
Videos
Covers & Jackets
Documents
- Cam Marston Intro
- Cam Marston technical needs
- Cam Marston bio
- What's Working Presentation description
- Selling Across the Generations speech description
- Gen-Savvy Financial Advisor Description
- Cam Marston Emcee description
- Five Generations in the Workplace
- Navigating the Unknown: 5 Essential Skills to Lead with Confidence in an Uncerta
- Managing Your Client's Five Greatest Financial Fears: Effective Communication St
Podcasts
