Adam Coughran is a police officer turned educator and entrepreneur. Throughout his law enforcement career in Southern California, Adam worked in various capacities, including street patrol, field training, counter-terrorism, and tourism-oriented policing. Adam utilized his expertise to found Standards Training Group, a consulting firm dedicated to helping businesses deter crime and mitigate violence.

Adam soon began training personnel in various industries, including hotels and schools. It was during a school training session that Adam discovered the need for violence prevention training for elementary and middle school students. Subsequently, Adam co-founded his second company, Safe Kids Inc., and developed the H.E.R.O. Program. An acronym for Hide, Escape, Run, and Overcome, the H.E.R.O. Program is designed to instill safe-thinking skills that enable children to survive violent incidents. The H.E.R.O. Program consists of an age-appropriate curriculum, engaging activities, professional development for educators, and a series of drills and scenarios.

Adam currently serves as president of both companies, in addition to being an active member and holding leadership positions in several nonprofit organizations and professional associations. He's often featured as a broadcast media analyst and commentator, with over 100 on-air appearances, including NBC's Today Show, CBS This Morning, CNN Newsroom, and ABC's Good Morning America, with frequent appearances on KCBS Los Angeles and KTNV Las Vegas as a featured security expert.

Adam has trained, consulted, and presented on local, regional, national, and international stages on a variety of topics. Adam's clients broadly incorporate tourism, hospitality, retail outlets, higher and K-12 education, utility companies, health care, government, professional associations, and security agencies.