Dixie Maria Carlton
Professional Member PSAA
AUK, NZDixie The Word Witch, helps professional experts curate their best stories to share, (across a range of platforms), usually starting with a brilliant book to verify and position their expertise.
Content marketing starts with identifying good content, worth sharing, stories to wrap around your facts to make them sticky and knowing where and how to share these.
That's the genesis of great marketing in 2023.
And we all have great stories to share - that help us to connect with our markets - so why don't we learn to do this better?
Once upon a time.... people opened up businesses and thought it was easy to just turn up every day. Over the centuries, this has evolved until now in 2022 we really need to know a lot more about connection. Connection and engagement with who we are, how our histories make us seriously attractive to potential customers, and how to harness our stories and use them to make the facts of what, why, how we do our thing, sticky!
Ensuring that your best stories become a key feature of how you market your business, your expertise, your passions, Dixie The Word Witch, is dedicated to helping identify how to do this, what stories to create and which ones to share. Your customers will better understand your WHY through knowing you and who you are - and therefore why they should care about what you have to offer.
CONTENT is KING in the marketing world... but often that content is locked inside heads, hidden behind secret doorways, and will only come out when gently coaxed. But knowing what the secret sauce is helps a lot.
Dixie is best suited to deliver content to:
- CEOs, CMOs
- Professional Speakers and Trainers
Format Options Include:
- 45 Minute keynote
- 1.5 hour break out
- Half or full day workshop
Attendees will leave with:
- A strategy for identifying and sharing their best stories
- A program for collecting and using testimonials for marketing
- An ability to identify what parts of their stories best demonstrate their brand values
Outcomes for Some of Dixie's Clients Include:
- Clients being featured in media - TV/Magazines/National Newspapers
- Clients winning awards - nationally and internationally
- Clients becoming international best selling authors
- Clients using their stories and books to start affecting massive industry change
Specialist Areas & Ideal Clients for Dixie to Work With:
If you are in building or mechanical trades, Software, retail, franchised, or professional service providers with turnover between $2-20 million, then you are an ideal client to benefit most from Dixie's special expertise in these areas.
In Addition:
Dixie Maria Carlton has written nearly 20 books of her own - novels/business/how-to/motivational - published more than 200 others for international authors, has spoken professionally in several countries and is a past National President of the Professional Speakers Association of New Zealand. She has been featured on Television, written columns, articles and book contributions for a range of publications in the USA, Australia and New Zealand.
Still deciding? Then consider this too:
Dixie was recently named as one of the Hottest 25 Creative Thinkers of 2020!
In 2003 Dixie was named as one of the top 50 Business Mentors in the World by Mission Publishing USA, 2003 and is a multi-award winning author and business person.
Dixie was one of the first to offer a Collaborative Publishing Services Agency in the southern hemisphere, providing specialist non-fiction services to professional experts, rebels, and trail blazers. In this role she has worked extensively with global experts who speak and write, developing their professional expertise and packaging it into books, presentations, and more.
An award winning business person, best-selling author and top ranked mentor, Dixie Maria Carlton trained as a coach with the prestigious Coach U International for 30 months graduating as an ACTP in 2004. She has helped dozens of companies and individual professionals to focus on moving forward and getting them to where they want to be in both their business and personal lives. Her specialist area is in branding and marketing, and she certainly knows how to make people 'famous' to their own target markets using a blend of branding, public relations, target marketing and good media planning.
Content marketing starts with identifying good content, worth sharing, stories to wrap around your facts to make them sticky and knowing where and how to share these.
That's the genesis of great marketing in 2023.
And we all have great stories to share - that help us to connect with our markets - so why don't we learn to do this better?
Once upon a time.... people opened up businesses and thought it was easy to just turn up every day. Over the centuries, this has evolved until now in 2022 we really need to know a lot more about connection. Connection and engagement with who we are, how our histories make us seriously attractive to potential customers, and how to harness our stories and use them to make the facts of what, why, how we do our thing, sticky!
Ensuring that your best stories become a key feature of how you market your business, your expertise, your passions, Dixie The Word Witch, is dedicated to helping identify how to do this, what stories to create and which ones to share. Your customers will better understand your WHY through knowing you and who you are - and therefore why they should care about what you have to offer.
CONTENT is KING in the marketing world... but often that content is locked inside heads, hidden behind secret doorways, and will only come out when gently coaxed. But knowing what the secret sauce is helps a lot.
Dixie is best suited to deliver content to:
- CEOs, CMOs
- Professional Speakers and Trainers
Format Options Include:
- 45 Minute keynote
- 1.5 hour break out
- Half or full day workshop
Attendees will leave with:
- A strategy for identifying and sharing their best stories
- A program for collecting and using testimonials for marketing
- An ability to identify what parts of their stories best demonstrate their brand values
Outcomes for Some of Dixie's Clients Include:
- Clients being featured in media - TV/Magazines/National Newspapers
- Clients winning awards - nationally and internationally
- Clients becoming international best selling authors
- Clients using their stories and books to start affecting massive industry change
Specialist Areas & Ideal Clients for Dixie to Work With:
If you are in building or mechanical trades, Software, retail, franchised, or professional service providers with turnover between $2-20 million, then you are an ideal client to benefit most from Dixie's special expertise in these areas.
In Addition:
Dixie Maria Carlton has written nearly 20 books of her own - novels/business/how-to/motivational - published more than 200 others for international authors, has spoken professionally in several countries and is a past National President of the Professional Speakers Association of New Zealand. She has been featured on Television, written columns, articles and book contributions for a range of publications in the USA, Australia and New Zealand.
Still deciding? Then consider this too:
Dixie was recently named as one of the Hottest 25 Creative Thinkers of 2020!
In 2003 Dixie was named as one of the top 50 Business Mentors in the World by Mission Publishing USA, 2003 and is a multi-award winning author and business person.
Dixie was one of the first to offer a Collaborative Publishing Services Agency in the southern hemisphere, providing specialist non-fiction services to professional experts, rebels, and trail blazers. In this role she has worked extensively with global experts who speak and write, developing their professional expertise and packaging it into books, presentations, and more.
An award winning business person, best-selling author and top ranked mentor, Dixie Maria Carlton trained as a coach with the prestigious Coach U International for 30 months graduating as an ACTP in 2004. She has helped dozens of companies and individual professionals to focus on moving forward and getting them to where they want to be in both their business and personal lives. Her specialist area is in branding and marketing, and she certainly knows how to make people 'famous' to their own target markets using a blend of branding, public relations, target marketing and good media planning.
Storytelling as an Essential Part of Your Marketing
When a book can become be the cornerstone of your your marketing strategy and why some books should never be written for business.
If you are serious about content, case studies, and getting your customers to totally buy into why you matter to them, then a book is the starting point often overlooked, but incredibly powerful when well planned out.
As a keynote this is a great oeverview of what you need to add...
Your Authority Journey... publish or perish
With follow up webinars and resources shared.
CONTENT is KING - but can yours ride a white horse?
Content development takes planning, unpacking, deep diving into your experiences, history, case studies and learning how to share these so that your customers can better engage with you, and be inspired by you.
When you know how to create and share great content, you're on your way to becoming memorable,...
Surviving Those Horrible BIG Conversations
How's your communication when it comes to the Deep and Meaningfuls?
Have you ever had to have a really hard conversation? One that took planning, ensuring the right time, place, atmosphere was well considered?
Those are easy compared to the ones that are suddenly thrust upon you.
Proposals, sacking someone, breakups, coming out, sexual issues, your kid gets caught out in a big something.... how to tell your...
Start With the Draft - Content Planning and Curation
Format: 45, 90 or 120 Minute Workshop or Training
Can also be run as a Webinar or series.
This program is perfect for:
- Small business, marketing, managers
- Speakers, Authors, and anyone writing a non-fiction book for marketing purposes.
The audience will leave with:
- A content plan outline with clear understanding of how to...
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