Paul Kaufman
Paul started helping companies with their search marketing needs in 1997 when he started Kaufman Web Design, a business with the goal of helping companies build professional websites that rank well in the search engines. From that point on, Paul continued to help countless websites gain top search engines spots so they could realize their profit and exposure goals. He studied search engine optimization, pay per click tactics, as well as how to leverage social media. During this time, Paul also taught clients why Internet marketing is so important and how they must maintain such efforts or else be left behind by their competition.
A Successful Trainer of Adult Learners
Since first training EPA employees in the late 1990s, Paul has successfully taught countless groups of technical and non-technical people alike. From content management systems, to search engine marketing, to application development, Paul has the real world instructor experience to back up his training ability. With a graduate degree in Adult Education combined with an instructor certification from IBM, he brings an in-depth understanding of how adult learners process and retain new information. His teaching style has consistently been described as friendly and engaging.
A Successful Entrepreneur
Having built a company from the ground up, Paul is well aware of the challenges every business must face to be successful. He knows the power that a comprehensive search marketing campaign can bring to an organization and how it can help sustain a company's ongoing growth. Internet marketing is not about simply acquiring top rankings. Only when a website is converting visitors into real customers can it be labeled as a success. Having built many Internet marketing campaigns for his clients, he brings a real-world understanding of their day-to-day challenges. This understanding helps him sculpt training and seminar speeches which assist companies and organizations acquire the knowledge they need to outperform their competition.
Paul started helping companies with their search marketing needs in 1997 when he started Kaufman Web Design, a business with the goal of helping companies build professional websites that rank well in the search engines. From that point on, Paul continued to help countless websites gain top search engines spots so they could realize their profit and exposure goals. He studied search engine optimization, pay per click tactics, as well as how to leverage social media. During this time, Paul also taught clients why Internet marketing is so important and how they must maintain such efforts or else be left behind by their competition.
A Successful Trainer of Adult Learners
Since first training EPA employees in the late 1990s, Paul has successfully taught countless groups of technical and non-technical people alike. From content management systems, to search engine marketing, to application development, Paul has the real world instructor experience to back up his training ability. With a graduate degree in Adult Education combined with an instructor certification from IBM, he brings an in-depth understanding of how adult learners process and retain new information. His teaching style has consistently been described as friendly and engaging.
A Successful Entrepreneur
Having built a company from the ground up, Paul is well aware of the challenges every business must face to be successful. He knows the power that a comprehensive search marketing campaign can bring to an organization and how it can help sustain a company's ongoing growth. Internet marketing is not about simply acquiring top rankings. Only when a website is converting visitors into real customers can it be labeled as a success. Having built many Internet marketing campaigns for his clients, he brings a real-world understanding of their day-to-day challenges. This understanding helps him sculpt training and seminar speeches which assist companies and organizations acquire the knowledge they need to outperform their competition.
Light, Camera, Connect! A YouTube Marketing Primer
Topics covered include:
- Equipment you will need
- Topics for your videos
- Strategic subscribing
- YouTube Analytics
Inbound Marketing: Stop Shouting and Let Customers Come to You
The days of blasting your audience with emails, commercials and telemarketing calls are dying out. The new way to reach people is more elegant and effective. Create awesome content and let customers come to you! Establish a presence on social media sites like Facebook, Google+, Twitter and LinkedIn and then sculpt your website using proven Search Engine Optimization (SEO) techniques. This session provides attendees with real world tactics to leverage these new marketing...
Embrace the Conversation: Harnessing Social Media for Online Success
With the advent of social media sites like Facebook, Pinterest and Twitter, there is a wide array of opportunities to enhance your online reach and connect with your target audience. But knowing how to make sense of the many sites and techniques can be overwhelming. This session focuses on the current state of social media marketing as well as how to implement proven strategies to leverage these powerful sites for enhanced reach. In this climate of lower budgets and belt tightening, social...
Word-Smithing: Writing Website Copy to Attract People and Search Engines Alike
Textual content on a website is where the true power lies. With the ability to carefully sculpt the text on each web page, site owners can attract both their target audience as well as enhanced search engines rankings. There are specific tactics that can be used to create keyword-dense paragraphs that are audience magnets.
Topics covered include:
- Meta data sculpting
- Text versus image content
- Hyperlink...
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