Denise Lones
Master CSP, CMP, GRI, CCIM, M.I.R.M
WA, USAs the founding partner of The Lones Group, Denise Lones brings over two decades of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding, new home project planning, product development, and agent/broker training, Denise is nationally recognized as the source for all things real estate.
Denise's background in residential real estate sales and management includes an impressive list of awards. Using custom marketing campaigns and business development systems she personally created, she was consistently among the highest producing REALTORS® in a marketplace of 3,000+ agents. She then went on to brokerage ownership / management and led her office to the number one position in her marketplace. She has helped numerous real estate brokerages and builders achieve success. In 2004, Denise was awarded the prestigious Hugh Hawkins Instructor of the Year Award by the Washington Association of REALTORS® and more recently, Denise was nominated by Inman News as one of 2011's "100 Most Influential Real Estate Leaders."
Denise holds the esteemed M.I.R.M. designation from the National Association of Home Builders- the top national achievement for new home marketing. She also holds the CMP and Master CSP designations from NAHB and is a certified CSP and IRM instructor. She holds the GRI designation and is also a GRI instructor. Denise is also a licensed real estate managing broker and CCIM.
As a columnist for isucceed.com, Realty Times, the National Association of Home Builders, and the Washington Association of REALTORS®, Denise has a strong voice in the real estate community. In addition, Denise is a regular contributor to several industry blogs, including Active Rain, Trulia, RealTown®, and Crackerjack Agent.
Denise is an instructor for many prominent trade groups and educational institutions, including iSucceed.com®, Master Builders Association®, New Home Sales and Marketing Council, Washington Association of REALTORS® as well as other state and local REALTOR® Associations, Washington State Department of Licensing, Washington State Housing and Finance Committee, and numerous real estate companies including Windermere Real Estate, Coldwell Banker Real Estate, ReMAX Real Estate, and Prudential Real Estate.
With a passion for improvement, Denise has helped thousands of real estate agents, brokers, managers, and business owners build their business to unprecedented levels of success, while helping them maintain balance and quality of life.
As the founding partner of The Lones Group, Denise Lones brings over two decades of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding, new home project planning, product development, and agent/broker training, Denise is nationally recognized as the source for all things real estate.
Denise's background in residential real estate sales and management includes an impressive list of awards. Using custom marketing campaigns and business development systems she personally created, she was consistently among the highest producing REALTORS® in a marketplace of 3,000+ agents. She then went on to brokerage ownership / management and led her office to the number one position in her marketplace. She has helped numerous real estate brokerages and builders achieve success. In 2004, Denise was awarded the prestigious Hugh Hawkins Instructor of the Year Award by the Washington Association of REALTORS® and more recently, Denise was nominated by Inman News as one of 2011's "100 Most Influential Real Estate Leaders."
Denise holds the esteemed M.I.R.M. designation from the National Association of Home Builders- the top national achievement for new home marketing. She also holds the CMP and Master CSP designations from NAHB and is a certified CSP and IRM instructor. She holds the GRI designation and is also a GRI instructor. Denise is also a licensed real estate managing broker and CCIM.
As a columnist for isucceed.com, Realty Times, the National Association of Home Builders, and the Washington Association of REALTORS®, Denise has a strong voice in the real estate community. In addition, Denise is a regular contributor to several industry blogs, including Active Rain, Trulia, RealTown®, and Crackerjack Agent.
Denise is an instructor for many prominent trade groups and educational institutions, including iSucceed.com®, Master Builders Association®, New Home Sales and Marketing Council, Washington Association of REALTORS® as well as other state and local REALTOR® Associations, Washington State Department of Licensing, Washington State Housing and Finance Committee, and numerous real estate companies including Windermere Real Estate, Coldwell Banker Real Estate, ReMAX Real Estate, and Prudential Real Estate.
With a passion for improvement, Denise has helped thousands of real estate agents, brokers, managers, and business owners build their business to unprecedented levels of success, while helping them maintain balance and quality of life.
Turning Memorable Marketing Into Your Money Magnet
The real estate industry has seen its share of boom and bust moments over the last several years leaving agents both tired and frustrated. Agents who employ the Memorable Marketing principles are much less likely to be affected by an ever-changing market. Keep your pipeline brimming and the deals coming by learning how to market yourself and your properties in a way that suits your unique business model. Memorable marketing means money in the bank! At this class agents will...
Lead Generation Strategies that Work
Do your agents have a lead generation system that works as a "faucet" which they can turn on and off as needed? And if they do have some sort of lead generation, does it feel comfortable and natural to them? If not, they need this class! Participants in "Lead Generation Strategies That Work" will learn:
- Why lead generation is critical in today's real estate market,
- What kind of prospecting today's buyers and sellers are receptive to,
- Which lead generation...
Power of 3
Today's market is forcing agents to rethink how they've been doing business. Anything but a red-hot market requires consistency in lead generation and follow-up in order to create "now" business. "The Power of 3" will show agents how to generate more business by leveraging their sphere of influence and their database in a whole new way.
Your agent will learn how to:
- Create a focused, strategic plan for increasing income now,
- Recognize three types of clients -...
State of the Market
Many agents are unsure about today's real estate market. They struggle to answer questions from past, present, and potential clients about the future of real estate. Well, it's time to hear a positive point of view!
Using national, regional, and local data, we will share insight and information about the current conditions. We'll share how we got where we are today, and what's in store for the coming year.
Agents will also hear great "talking points" for client communications...
An Unforgettable Open House
Think open houses aren't effective in today's tech-driven society? Think again!
Our Unforgettable Open House class will teach agents how to design and conduct a truly unforgettable open house. They'll learn the secret "props" needed for success, and how to captivate open house visitors. And they'll discover the art of truly showing a home, rather than simply standing in the kitchen while potential clients walk in (and out!) the door, and learn the secret to capturing client contact...
Conquering Conflict Through Win-Win Negotiating
The market has changed! It's harder to put transactions together and equally hard to keep them together. Real estate negotiations have become more prolonged, more difficult, and more filled with conflict. Are your agent's negotiation and conflict resolution skills as sharp as they could be?
If not, they're missing opportunities and probably not enjoying their business and personal life as much as they could. Join us for Conquering Conflict and learn how to:
- View...
It's All About Price
Gone are the days of "guestimating" a price, putting a property in the MLS, and pulling in multiple offers. Today's successful listing agent must understand how to price homes in today's market.
Pricing is an area of expertise for Denise, and she's here to share an overview of this complex topic to help your agents get listings sold. You will learn:
- The five main reasons homes are overpriced,
- The critical factors that affect price,
- Why they need more...
Everything You Need to Know About New Construction
As Americans, we're driven to own everything "brand new." Nowhere is this more obvious than in the world of residential real estate.
That's part of the reason that many parts of the country have seen such huge increases in new home construction over the past decade. And with increased development comes increased opportunity for the agent who understands what's involved in successfully selling new construction.
New construction is an area of special interest to Denise, and...
Business Planning that Gets Results
Are your agents always thinking of creating a business plan for the next year, but then they never do? Maybe they don't even understand the value of it? Maybe they sit down for a few hours and create the most perfect business plan, but then it winds up on a shelf collecting dust. Traditional business plans don't work because they are simply ideas and goals without an action plan attached.
Denise brings energy, inspiration and proven strategies for lifting agents out of the...
A-Z of Working With Buyers
The real estate market is in a period of flux. Savvy agents are sharpening their skills and focusing on the potential with buyers. This class will show EVERYTHING you need to build a strong, successful buyer-based business. By the end of class agents will know how to:
- Create a buyer's package that will make phones ring,
- Create a powerful buyer's presentation,
- Convince buyers to work with you, not the competition,
- Determine if/when to use a buyer...
ENOUGH! It's Time for a Change
Do you feel as though you are working hard, but not getting results? Is it a struggle to find clients? Is follow-up a challenge? Are you ready to really make the changes needed in their business? Are you ready for success? If you answered "yes" to even one of these questions, join us for 3½ amazing hours that will change your business.
Making Money with Today's Technology
Today's successful real estate agent must understand what role technology plays in their client's lives, and how to embrace the ever-changing internet to create a successful business. Agents will leave class with knowledge of:
- The key elements of online lead generation and how to make them work,
- How create a powerful listing presentation that showcases web tools,
- Effective web tools for client care, marketing, and transaction management,
- The three...
Captivate, Convert, Ka-ching!: The Art of the Successful Listing Presentation
This class is for the agent who struggles to articulate pricing, lacks structure in their presentations, feels like their sellers are running the show, isn't sure if they're talking about the issues of most importance to the seller, and / or doesn't get the listing as often as they would like. In class we'll cover:
- What is a "prop", and when / how to use them,
- The power of an agenda,
- The five categories you must cover to "wow!"...
Camp Conflict: Your Blueprint to Move from Frustration to Resolution in Five Easy Steps
A wise man once said: "Conflict is inevitable, but combat is optional."
We couldn't agree more. Although it's been called "the modern plague", conflict has been a part of every life since time began! As our world becomes more complicated, more compacted through the effects of technology, and more stressful on every level, conflict seems to be lurking around every corner.
Camp Conflict is a revolutionary program specifically designed to deliver not only ideas for thinking...
From WWII to Wii: What You Need to Know About Generational Selling
Every real estate agent today must know how to work with each of the six different generations: The GI Generation, The Silent Generation, Baby Boomers, Generation X, Generation Y (Millenials), and Generation Z (the Digital Generation). Their wants and needs are very different, based on their life experiences, the influencers that have made the most impact on their decision-making processes, and the way they think about buying and selling real estate. Join us to learn:
- The...
How Sturdy is Your Bridge? Successfully Spanning The Personality Gaps
All people can be grouped into one of four primary personality styles. Think personality styles aren't important? Think again! Your' ability to understand your own personality - as well as the personalities of your clients, colleagues, and competitors - could be the difference between success and failure. Denise will teach:
- The characteristics of all four personality styles,
- What each personality type wants (and expects!) in their real estate agent,
- What each...
Fabulous Follow-up: Five Steps to Creating the Income You Crave
You've probably heard the statistic that it's five to eight times as expensive to find a new client as it is to retain an existing client. Client retention is the most important thing you can do to keep your business strong and great follow-up is one of the most critical parts of client care. We'll talk about:
- Why follow-up is so critical,
- Follow-up before, during, and after a transaction,
- The five worst follow-up mistakes agents make,
- How much...
Don't Just Survive - Thrive! The Broker Blueprint For Leading Your Office to Market Domination
The last several years have been challenging ones in our industry, and no one knows that better than managing brokers and owners! In her past life as a broker, Denise took her office from #9 in the market to the #1 position - in just 18 months! Don't miss this opportunity to hear Denise talk about:
- Increasing market share, agent productivity, and office profitability - regardless of the market!
- Recruiting and retaining the agents you want,
- Managing your...
Denise Unleashed!
We will "unleash" Denise to provide honest commentary about what your agents need to do in their businesses right now. You provide the problems... and Denise will provide solutions, offering dialogue and strategies for any client problems your agents are facing in their business, no matter how challenging. Go ahead and hit Denise with your best shot!!!
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